What are we all about?
The global digital goods market is estimated to have reached $1.8 billion, and this virtual economy is expected to grow at a 25.5% CAG through 2011. Unfortunately for publishers and gamers alike, large portions of this expanding economy exist in black or "grey" marketplaces where publishers miss out on revenues generated from their own IP and players risk exposure to fraud.
A number of exchanges have emerged to try and capitalize on this promising space. While the most promising of these offer some degree of security for player-to-player transactions plus a return for publishers, they are primarily conduits for the goods themselves, providing little in the way of protection beyond an individual transaction. These shortcomings have resulted in a failure to realize efficient markets and subsequently earn a return for publishers (not to mention the exchanges themselves).
Through its GODIGEXTM platform, BullBear Entertainment offers a total virtual asset management solution to the problems slowing the growth of the digital goods economy. GODIGEXTM will equip publishers with the ability to manage their digital goods beyond the point of sale, and through "IPOs" and secondary trading, earn additional returns. Leveraging BullBear's proprietary account management system, players will be able to securely and rapidly trade items in a liquid, transparent exchange.